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Process

Why We Don't Bid Against Other Builders

December 4, 2023 · 6 min read

We don't take competitive bids. If a client is gathering bids from three or four builders to compare prices, we politely decline to participate. The decision feels presumptuous until you see what it actually optimizes for, both for our company and for the client.

What competitive bidding actually rewards

Competitive bidding, as practiced in residential custom building, rewards three things: optimism on the timeline, skinny margins on subs, and aggressive use of allowances. None of these is what a client should be paying for.

The optimistic timeline becomes the actual delay. The skinny sub margin becomes the sub who walks at week 22, leaving you with a half-finished plumbing rough-in and a search for a replacement crew at peak season. The aggressive allowance becomes the year-end reconciliation conversation where the home costs eighteen percent more than the contract said.

Custom builders who actually deliver on time, on budget, and at quality cannot win competitive bids on price. Their honest bid is higher than the optimistic one. The client who chooses on price alone almost always pays the difference back, plus interest, by year-end.

What we offer instead

We offer to build the home, with a fully itemized bid, walked through with the client. The bid is honest. We document our margin, our subcontractor structure, the basis for every allowance, and we sit with the client for two hours to walk every line. The client can choose us, or not. They can also take what they learned in the walk and bring it to other builders.

Several clients have done that. We don't object. The walk is, in part, an education in what an actual bid should look like. If the client decides someone else feels right, we wish them well.

Why this works for us

Three reasons. First, our close rate on first conversations is high enough that we don't need volume. Most projects we walk into a serious bid for, we end up building. The clients self-select before we get serious.

Second, our schedule is full enough that taking on the wrong project at a discount is a worse outcome than not taking it on. The opportunity cost of a bad-fit project is high; the opportunity benefit of a price discount is low.

Third, our margins are not high enough to absorb price-pressure from competitive bidding. We pay our subs at market or better, we keep a four-month operating buffer, we pay the project managers a salary that reflects their experience. The math doesn't work at thinner margins. We could make it work, but the company that emerged from that math would not be the one we have spent twenty years building.

Why this should work for the client

Because the bid you get from us is the price we will build at. Because the schedule we promise is the schedule we expect to keep. Because the subs we use will be paid and will not walk. Because the same person who walks the bid with the client is the person who walks the punch list at the end.

If those promises matter, our model works. If price is the dominant axis, it doesn't, and that is a fair reason to choose someone else. We are upfront about which axis we optimize for.

The corollary

We do bid in two situations: when a client is replacing a builder mid-project (we do not undercut, we provide a transparent number for the remaining work), and when a longstanding client is comparing us to a national franchise on a multi-site commercial program where the client genuinely wants a price comparison for governance reasons. Both situations have a clear use case for the bid; the standard residential competitive comparison does not.

The simplest summary: we are not for everyone, and that's deliberate.

If you'd like to talk to references and see a recent bid, we'll send both. Begin a conversation → →